Murdoch's Myspace humiliation

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I think the biggest factor in this loss was that is owned by the most ruthless mogul on the planet (See Murdoch's Myspace humiliation, July 1). It seems the youngsters, who would be the main users of such media would resent this and take their business elsewhere. Murdoch's incessant pursuit of profit and power was his downfall and it always will be.
You are right... and the way that News acted is not too dissimilar to the way that the legacy publishers of content have acted (record companies, move studios etc). And that is why their revenues are down too... Fortunately for Murdoch (and his shareholders) he can sell out and move on to the next great adventure (See Murdoch's Myspace humiliation, July 1).
Interesting comments - I forecast that we could be saying the same thing about Facebook one day - hindsight is wonderful! (See Murdoch's Myspace humiliation, July 1). Goodness, how dare someone try to monetise an internet play? Building volume is the "old" investment banking view of IT companies to try and convince IPO candidates, it's the old "eyeballs before profitability" argument which failed (quite rightly) in 2000. So what makes Facebook, Groupon, Pandora, et al, going to be any different? I predict "nothing". Bring on sustainable business – FB might make this through advertising one day, but until we know what is happening on their financials, nothing is yet clear...
I agree with your analysis about Myspace. The Murdoch "touch" involved monetizing far too aggressively (See Murdoch's Myspace humiliation, July 1). The money online has always been in the market valuation, not how many dollars you could squeeze out of each user. They must be looking at the Facebook valuation and weeping.Now all Murdoch needs to do is to implement his pay walls idea and try to charge people for content that they can get free from many, many other online sources. The his internet "strategy" will be complete.
Sometimes it is the simple things that can change a user's habit (See Murdoch's Myspace humiliation, July 1). I have a Myspace and Facebook account. The reason I use Facebook and not Myspace is that Facebook uses your email as your logon while Myspace uses a user generated account logon. I can remember my email address but I have no idea what my Myspace account logon is. Therefore I log on to Facebook and forget about Myspace.
We used Myspace earlier for digital marketing internationally, and useful due international segments, demographic etc. But many features or tools never worked properly... Facebook was simpler and features or tools actually work, with much "open" or outside contributions via custom apps (See Murdoch's Myspace humiliation, July 1).
However, the lessons here are not just Murdoch/News Corp, and digital media and marketing, but how organisations work in future, whose physical presence (and silo mentality has become insignificant, and personnel hierarchies that have been dissolved in the face of smaller companies with an international digital presence far outweighing the traditional physical).
Related exemplar is in universities' international "marketing" where student numbers are plummeting (while student word of mouth, agents and internet are most significant resources for digital marketing), international recruitment officers still persist in flying to one off "big face" events whose outcomes are not evaluated, and ignoring digital....