Go ahead Gina, build another content company

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The thing that intrigues me is the fact that both the Labor party (Conroy) and Greens (Bandt) are both very concerned (squealing) and want to bring in laws to stifle any influence Gina might have in the content of the Faifax Print (Go ahead Gina, build another content company, June 19).
After the 'bagging' Gina took from Swan I wonder if she doesn't just want to give a little bit back and square up
Murdoch got his way, but Rinehart wants a seat on the Titanic (Go ahead Gina, build another content company, June 19). Where's Clive Palmer when you need him?!
Dear Gina Rinehart, please take note: you can try to control Fairfax content but there is a space out there called the internet which you can't control. Thanks to a wonderful individual, Sir Tim Berners-Lee. Your supporters can happily support your venture for biased media and the rest of us will take our business elsewhere. PS. Please take note of Australia's other media baron Mr Murdoch who seems to be in a lot of hot water these days. I guess what goes around comes around (Go ahead Gina, build another content company, June 19).
Reading this online I found the bit that said "Website journalists and editors know exactly how many look at each page and read each story, and how long they read it for and what they do next"
a bit spooky as I imagined you spying on me as I read the article (Go ahead Gina, build another content company, June 19).
Go Gina! (Go ahead Gina, build another content company, June 19.)
Whatever gives you the idea that she does not have the capability to run a company such as Fairfax and run it better than all of the career directors who sit on the board just to collect their director fees?
You seem to be making a lot of assumptions re Gina today Alan (Go ahead Gina, build another content company, June 19).
If her takeover bid is successful then she will own the company. If her takeover bid is unsuccessful then she will offset the loss against her massive profits and pay little or no tax. It's a Win / Win for Gina...
Is it more than possible that Fairfax is worth more to Gina dead than alive? Buy in, stack the board, change editorial stance, lose readership and relevance, company dies and a dissenting voice is silenced, all for peanuts (Go ahead Gina, build another content company, June 19).
Fairfax's dilemma in trying to juggle print and online reporting (and deadlines) is history repeating itself (Go ahead Gina, build another content company, June 19). Sixty years ago when the newly established ABC News Service was ambitious, vital, (and unbiased) it frightened newspapers into trying to emulate it with bulletins on commercial radio stations. In Brisbane, the Courier-Mail (which owned stations 4BK Brisbane and 4AK Darling Downs, launched QRNS, the Queensland Radio News Service. It could never compete. Newspaper reporters, used to a leisurely deadline of 7pm or 8pm, refused to work to radio deadlines or bastardise their stories.
Today the real danger for Fairfax and other proprietors is that trying to compete with snappy up-to-the-minute radio and 24 hour TV bulletins, there will be no time to investigate, research or develop important stories. You can see this effect now in the ABC, where the 7pm TV bulletins trivialise important significant stories and expend their resources on crime, police courts and accidents. Is that the way Fairfax will go? What scope for Gina to influence anybody? Online customers don't sit still long enough!
The problem with all of this debate (Go ahead Gina, Build another content company, June 19) is understanding the future customer.
My 19 year old son is studying computer games development. His room is full of screens which involve interactive information flows. My two younger children (12 and 10 years) have just successfully lobbied me to buy them a kindle. They have already suggested that an iPad would be a good idea! I cannot remember a time when any of them have opened or read a real printed newspaper.
They make up their own minds about news because they often see it in real time before any journalistic interpretation can be put on it. This is the world of tomorrow's news. The net allows choices and a vast array of potential information flows. What any information source needs to work out is what is its particular branding (ie who will be its customer base and to whom will it appeal), how its revenue will be generated and what is its competitive advantage. I don't think anyone has really thought this through.
Fairfax lost its way when the media landscape changed and its board had not been renewed sufficiently to anticipate or possibly understand the new world of publishing. Fairfax had to do something and the restructure at least acknowledges these changes, albeit somewhat belatedly. The lesson here for Fairfax is to attract people to the board with flair and daring in order for it to survive and hopefully prosper (Go ahead Gina, build another content company, June 19).
May I suggest that all who want to save Fairfax from Rinehart buy shares in the company, if not at least buy one of their bloody newspapers (Go ahead Gina, build another content company, June 19).
Newspapers can be a source of considered opinion from journalists (or suitably qualified specialists) about particular topics (Go ahead Gina, build another content company, June 20). The web is a source of instant but often inaccurate and ill-considered news (this site excepted, of course).
Much of the online commentary is a trade-off between timeliness and quality with the latter usually suffering. Twitter is the extreme example of thought bubbles as a source of infotainment rather than thoughtful commentary.
Mr Murdoch thinks newspapers will survive until 2020. I hope he is guilty of underestimation.
I think Paul Johnson had it right (Go ahead Gina, build another content company, June 19).
Why is the on line cost of AFR the same as the WSJ and FT online?
Also in my humble opinion the online version of AFR stinks, I don't find it easy to use or particularly content rich compared with SMH/Australia (previously free online) and now Bus Spec.
Evidently there are some problems with how they are running their business – as well as the strategic newspapers problems.
Time for lots of new blood.
BYT – if they let go lots of their journalists and degrade their content then they will likely be signing the company's death warrant.
Any journos let go, find a job to support you while you go online, preferably with the content of erstwhile colleagues. As long as you don't spend much on your web design etc it will work, and you will have passive income – later.
A masochistic move by Gina. Has parallels with buying a ticket on the Titanic (Go ahead Gina, build another content company, June 19).
Gina cannot do any worse than Rupert (Go ahead Gina, build another content company, June 19).
I agree with Casey (June 19, 2:18pm). I think Clive could give Gina a run for her money in the "Australia's strangest rich person" stakes. Credentials: Titanic II, CIA funding the Greens, and a few more that don't come to mind at the moment... (Go ahead Gina, build another content company, June 19).
Media is about much more than revenue and there will always be people interested in mastering it for their own agendas. Rinehart isn't part of the club, which is why she is being attacked (Go ahead Gina, build another content company, June 19).
In the end after Fairfax's unfortunate demise, it will all come down to 'far too little, far too late'. I think one contributor was correct in saying that the chairman and board of Fairfax have been living at the 'ass end of the world', and with blinkered visors! (Go ahead Gina, build another content company, June 19.)
"...no one inside the business is the slightest bit interested in moulding public opinion – they are just trying to survive." (Go ahead Gina, build another content company, June 19.)
Alan, I just watched David Marr, Ross Gittins and Kate McClymont on the ABC and if they're don't use their jobs to try to mould public opinion I'll eat my hat.
And I get the impression that they think it's the Fairfax owner's duty to continue to provide them with a free forum where they can present their ideas.
And if the owner becomes Gina Rinehart, they seem to think her ideas should not be heard and theirs should be.
Well, no.
I notice a plethora of advice and criticism for Ms Rinehart but so far silence from the businesswoman herself. The fact she's no Clive Palmer with the media seems to be driving everyone apoplectic, including Euro Money's greatest Treasurer I note. The lady ain't for talking, so perhaps she's for doing the walking? (Go ahead Gina, build another content company, June 19.)
Yes and I am another person who believes Russell Spinks (June 20, 12.56pm) is right on the money (Go ahead Gina, build another content company, June 19).
Over the past 30 years, I have often bought the Saturday Age and occasional a weekday Age (Go ahead Gina, build another content company, June 19). I have probably spent $1500 on The Age. The Age has no idea who I am and has given me no incentive to find join any loyalty club and therefore has no idea of what I am a personally mainly interested in travel, cycling, Port Phillip Bay, international politics and local corruption.
Businesses that treat their customers with such disdain deserve to disappear once competition appears.
I once asked Bruce Guthrie about this and he confirmed that The Age never dreamed of actually talking to readers (e.g. even in focus groups).
Fairfax is completely doomed so the challenge for the Fairfax journalists who get retrenched is to group and use their payouts to create online micro-newspapers that listen to and work with their readers and keep learning more about what information those readers need to improve their lives. I find that Crikey or Business Spectator or the other online news competitors have not shown the slightest sign of having learned this lesson yet –so opportunity knocks.
We malign every Australian who gets rich despite a system that encourages the ownership of everything to be foreign (Go ahead Gina, build another content company, June 19).
It's an old saying, a circus director does not have to be a dancer, or for instance a green grocer (Go ahead Gina, build another content company, June 23).