
Salmat lassoes online shoppers
Abstracted from The Australian Financial Review
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Salmat's price comparison website, Lasoo, has succeeded with retailers and consumers. The Australian direct marketing group invested $A10 million in the development and marketing of the site and its accompanying product, a "dynamic catalogue" or online versions of retailers' print catalogues. Lasoo has 65 retailers promoting products, while 20 retailers buy the dynamic catalogue. The site covers 20 product categories and there are plans to expand it. Lasoo expects to break even in 2008-09
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