
Trade secrets: Telstra pits Trading Post against eBay
Abstracted from The Sydney Morning Herald
TOP News
Telstra's Sensis will launch Trading Post auctions online in mid-2008 in order to compete with eBay Australia. While eBay has a strong international base of buyers and sellers, the Trading Post venture may well succeed on the basis of its well-established name, its promise not to charge for up to 50 listings per month and a cap strategy on successful sales fees. Sensis CEO Bruce Akhurst will take the risk of launching the online auction against the enormity of eBay, as the company must find a way to justify its overpriced purchase of the Trading Post in 2004
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