Advertising and Marketing

Carsguide ads misleading, court finds

by AAP
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News Corp's Carsguide.com.au misled consumers in ad campaign, court finds.

AOL says it's shaking up Oz TV market

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Group's head of programmatic TV says market is chasing after offer 'very quickly'.

Unexpected QMS Media recall

Billboard operator recalls prospectus for its IPO after ASIC details issues with its forecasts.

The final nail in the coffin for online ads?

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Rise in the use of ad blocking software could prove fatal for advertising on the internet, but don't hold your breath.

Nike drawn into FIFA corruption scandal

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Crackdown on alleged bribery at soccer governing body could impact sportswear giant.

Websites prepare for Google "mobilegeddon"

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Google is changing its search algorithm to favour sites that look good on smartphones

Value Investor: Two stocks taking advantage of their heft

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The popularity of two of Australia's leading online classifieds portals, and their appetite for growth, will help them maintain their leading market position.

oOh!media beats forecasts

by AAP
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Outdoor advertiser exceeds forecasts with a pro forma first half loss of $1.9m.

Carsales lifts profit despite new car snub

by AAP
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Online vehicle seller unfazed by an online boycott from some car makers and increasing competition.

Twitter expands ads to outside websites

by AFP
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Messaging service to begin syndicating its "promoted tweets, with Yahoo Japan and Flipboard signed on as first partners.

Shazam joins the $US1 billion club

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Music identification app secures $US30 million in new funding, now valued at over $US1 billion.

WPP's Sorrell laments activist investor impact

Founder of ad giant says investor activism leading to too much short-termism.

WPP forecasts ad spend recovery

World’s largest advertising group tips highest Aust ­ad spending growth in five years.

Mining firm under fire on police ads

by AAP
Queensland's police minister defends Santos ads seen on road safety vehicles.

oOh! Media cuts IPO size, price

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In another poor sign for the IPO market, PE-backed advertising company cuts offer price, size of float.

How retargeting is turning advertising on its head

Thanks to algorithms that track online behaviour, companies can now target their audience more accurately. But what does this mean for publishers?

oOh! Media prices its float

Advertising company prices float at a range of 8.2-8.8 times 2015 EBITDA.

TubeMogul gets prime real estate in new partnership

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New agreement will see the programmatic video firm provide video advertising to REA Group, the operator of realestate.com.au.

Chasing the Holy Grail of sales enablement

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Customer relationship management tools have been a game changer for the sales force but the software has also created an unhealthy culture of avid report readers.

Augmenting home buying: Technology vs the real estate industry

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Australia's property sector may not seem like the place for cutting edge technology. However, when it comes to innovating, our real estate players are starting to wake up.

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