Advertising and Marketing

oOh!media beats forecasts

by AAP
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Outdoor advertiser exceeds forecasts with a pro forma first half loss of $1.9m.

Carsales lifts profit despite new car snub

by AAP
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Online vehicle seller unfazed by an online boycott from some car makers and increasing competition.

Twitter expands ads to outside websites

by AFP
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Messaging service to begin syndicating its "promoted tweets, with Yahoo Japan and Flipboard signed on as first partners.

Shazam joins the $US1 billion club

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Music identification app secures $US30 million in new funding, now valued at over $US1 billion.

WPP's Sorrell laments activist investor impact

Founder of ad giant says investor activism leading to too much short-termism.

WPP forecasts ad spend recovery

World’s largest advertising group tips highest Aust ­ad spending growth in five years.

Mining firm under fire on police ads

by AAP
Queensland's police minister defends Santos ads seen on road safety vehicles.

oOh! Media cuts IPO size, price

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In another poor sign for the IPO market, PE-backed advertising company cuts offer price, size of float.

How retargeting is turning advertising on its head

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Thanks to algorithms that track online behaviour, companies can now target their audience more accurately. But what does this mean for publishers?

oOh! Media prices its float

Advertising company prices float at a range of 8.2-8.8 times 2015 EBITDA.

TubeMogul gets prime real estate in new partnership

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New agreement will see the programmatic video firm provide video advertising to REA Group, the operator of realestate.com.au.

Chasing the Holy Grail of sales enablement

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Customer relationship management tools have been a game changer for the sales force but the software has also created an unhealthy culture of avid report readers.

Augmenting home buying: Technology vs the real estate industry

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Australia's property sector may not seem like the place for cutting edge technology. However, when it comes to innovating, our real estate players are starting to wake up.

APN Outdoor prices $425m float

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Outdoor advertising company will sell shares at $2.55 when it hits public market next month.

Five things you need to know about Facebook's latest ad-targeting program

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Facebook has unveiled a revamped version of Atlas, the ad platform it acquired from Microsoft last year, which will incorporate data from Facebook users to place ads. What does that mean for those on the network?

Google wants large slice of TV ad market

Google to use YouTube in push to claim 10-20 per cent of Aust TV ad market: report.

Eventbrite boosts Australian presence with new hires

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Self-service ticketing platform and events marketplace appoints new managing director to lead Australian operations.

KGB Interview: Seek's Andrew Bassat

Seek co-founder and CEO Andrew Bassat discusses the company's plans for growth in international markets and gives his views on Australia's youth unemployment problem.

Metcash CFO flags exit

Adrian Gratwicke to resign in January 2015, hunt for replacement underway.

Sydney start-up Neon Stingray snapped up by global giant

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French digital marketing technology firm Valtech keen to use acquisition as its base for expansion in the Asia Pacific market.

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