Advertising and Marketing

WPP's Sorrell laments activist investor impact

Founder of ad giant says investor activism leading to too much short-termism.

WPP forecasts ad spend recovery

World’s largest advertising group tips highest Aust ­ad spending growth in five years.

Mining firm under fire on police ads

by AAP
Queensland's police minister defends Santos ads seen on road safety vehicles.

oOh! Media cuts IPO size, price

In another poor sign for the IPO market, PE-backed advertising company cuts offer price, size of float.

How retargeting is turning advertising on its head

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Thanks to algorithms that track online behaviour, companies can now target their audience more accurately. But what does this mean for publishers?

oOh! Media prices its float

Advertising company prices float at a range of 8.2-8.8 times 2015 EBITDA.

TubeMogul gets prime real estate in new partnership

New agreement will see the programmatic video firm provide video advertising to REA Group, the operator of realestate.com.au.

Chasing the Holy Grail of sales enablement

Customer relationship management tools have been a game changer for the sales force but the software has also created an unhealthy culture of avid report readers.

Augmenting home buying: Technology vs the real estate industry

Australia's property sector may not seem like the place for cutting edge technology. However, when it comes to innovating, our real estate players are starting to wake up.

APN Outdoor prices $425m float

Outdoor advertising company will sell shares at $2.55 when it hits public market next month.

Five things you need to know about Facebook's latest ad-targeting program

Facebook has unveiled a revamped version of Atlas, the ad platform it acquired from Microsoft last year, which will incorporate data from Facebook users to place ads. What does that mean for those on the network?

Google wants large slice of TV ad market

Google to use YouTube in push to claim 10-20 per cent of Aust TV ad market: report.

Eventbrite boosts Australian presence with new hires

Self-service ticketing platform and events marketplace appoints new managing director to lead Australian operations.

KGB Interview: Seek's Andrew Bassat

Seek co-founder and CEO Andrew Bassat discusses the company's plans for growth in international markets and gives his views on Australia's youth unemployment problem.

Metcash CFO flags exit

Adrian Gratwicke to resign in January 2015, hunt for replacement underway.

Sydney start-up Neon Stingray snapped up by global giant

French digital marketing technology firm Valtech keen to use acquisition as its base for expansion in the Asia Pacific market.

STW to cut costs after poor result

by AAP
Advertising company insists it will improve after posting a flat first half.

Carsales hammered on forecast miss

Investors send shares in online advertising business lower despite a strong FY result.

Twitter launches native video advertising

Micro-blogging site rolls out beta version of cost-per-view video cards to select publishers and users.

Carsales.com full-year profit jumps 14%

Shares slump as result falls just shy of forecasts, group eyes general classifieds market.

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