Advertising and Marketing

ADMA forges alliance with peak analytics professionals body

Association for Data-driven Marketing and Advertising and Institute of Analytics Professionals of Australia forge alliance.

Advertising's new frontier: The mobile chat bot

Popular US messaging app Kik is letting users chat with corporate bots in a potentially revolutionary new form of 'chatvertising'.

Seek sets Zhaopin’s US float price

Seek has set the listing price for its IPO of Zhaopin, which will value the web site at $US746m.

Twitter signs $US230m ad deal with Omnicom

Deal will see Omnicom's automated ad buying unit Accuen integrated with Twitter's mobile ad exchange MoPub.

Google knocks Apple off the perch as world's top brand

Technology service companies rule the roost with the top 20 companies recording brand value increases of more than 40 per cent on average.

Facebook brings premium video ads, metrics to Australia

Social network says demand for premium video ads is going through the roof.

Facebook strikes mega marketing deal with Publicis

$500 million deal will focus on video ads that appear on Facebook's social network, as well as ads that appear on Instagram.

Silicon Valley’s next big thing

Although the growth in Google’s advertising revenue is below that of its peers, the sheer size of the revenues it is pulling out of the market dwarfs all rivals.

The YouTube superstar you haven't heard of yet

Irreverent video gamer and online star PewDiePie just might hold the key to the future of the video platform – and Google is listening.

Shoppers with smartphones spend the most: Mi9

Report into grocery buying habits shows 'one size fits all' marketing days are over as shoppers chase personalisation.

Facebook is changing social media 15 seconds at a time

Facebook is tackling Google’s YouTube head-on as it unveils its video ad campaign. And the social media giant's huge store of user data will provide advertisers with the perfect hit-list of targets.

Carsales lifts stake in iCar Asia

The online advertising business has added to its holding in iCar Asia, with an increase to 22.9 per cent.

Guvera scores grandstand streaming deal with Lenovo

Australian-owned music streaming company's service to be pre-installed onto all Lenovo mobile devices.

Seek buys out Asian firm for $580m

Seek continues its aggressive expansion by buying out the remainder of Asian online jobs firm JobStreet, lifting its shares to a record high.

Carsales books rise in H1 profit

Results largely driven by organic growth, group says international investments performing well.

Five brands bridging the data-execution gap

Managing a data rich world requires a new perspective. Forget big data it's about "all data".

ANZ’s Chinese grand slam

ANZ's and Jacobs Creek's ability to connect with millions of Chinese viewers at the Australian Open highlights the immense potential for Australian brands to tap the world’s largest consumer market through sports.

Facebook tests ad network business on other companies' mobile apps

Test currently limited to a "few" advertisers and mobile app publishers.

Australia fails to get a mention in Gartner mobile ad forecasts

Japan, South Korea, India and China all expected to lead growth within the sector.

Why China went bullish on Bobbie the bear

A purple Tasmanian teddy bear has a few lessons for Australian businesses trying to crack the Chinese market.