Advertising and Marketing

Augmenting home buying: Technology vs the real estate industry

Australia's property sector may not seem like the place for cutting edge technology. However, when it comes to innovating, our real estate players are starting to wake up.

APN Outdoor prices $425m float

Outdoor advertising company will sell shares at $2.55 when it hits public market next month.

Five things you need to know about Facebook's latest ad-targeting program

Facebook has unveiled a revamped version of Atlas, the ad platform it acquired from Microsoft last year, which will incorporate data from Facebook users to place ads. What does that mean for those on the network?

Google wants large slice of TV ad market

Google to use YouTube in push to claim 10-20 per cent of Aust TV ad market: report.

Eventbrite boosts Australian presence with new hires

Self-service ticketing platform and events marketplace appoints new managing director to lead Australian operations.

KGB Interview: Seek's Andrew Bassat

Seek co-founder and CEO Andrew Bassat discusses the company's plans for growth in international markets and gives his views on Australia's youth unemployment problem.

Metcash CFO flags exit

Adrian Gratwicke to resign in January 2015, hunt for replacement underway.

Sydney start-up Neon Stingray snapped up by global giant

French digital marketing technology firm Valtech keen to use acquisition as its base for expansion in the Asia Pacific market.

STW to cut costs after poor result

by AAP
Advertising company insists it will improve after posting a flat first half.

Carsales hammered on forecast miss

Investors send shares in online advertising business lower despite a strong FY result.

Twitter launches native video advertising

Micro-blogging site rolls out beta version of cost-per-view video cards to select publishers and users.

Carsales.com full-year profit jumps 14%

Shares slump as result falls just shy of forecasts, group eyes general classifieds market.

REA Group full-year profit jumps 37%

Classifieds giant's shares slip, new CEO Tracey Fellows set to officially start on August 20.

Creative maths: The future of advertising

Maths – or data – has become advertising agencies' new language as programmatic trading changes the way brands connect with their audiences.

ADMA forges alliance with peak analytics professionals body

Association for Data-driven Marketing and Advertising and Institute of Analytics Professionals of Australia forge alliance.

Advertising's new frontier: The mobile chat bot

Popular US messaging app Kik is letting users chat with corporate bots in a potentially revolutionary new form of 'chatvertising'.

Seek sets Zhaopin’s US float price

Seek has set the listing price for its IPO of Zhaopin, which will value the web site at $US746m.

Twitter signs $US230m ad deal with Omnicom

Deal will see Omnicom's automated ad buying unit Accuen integrated with Twitter's mobile ad exchange MoPub.

Google knocks Apple off the perch as world's top brand

Technology service companies rule the roost with the top 20 companies recording brand value increases of more than 40 per cent on average.

Facebook brings premium video ads, metrics to Australia

Social network says demand for premium video ads is going through the roof.

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