Advertising and Marketing

Sydney start-up Neon Stingray snapped up by global giant

French digital marketing technology firm Valtech keen to use acquisition as its base for expansion in the Asia Pacific market.

STW to cut costs after poor result

by AAP
Advertising company insists it will improve after posting a flat first half.

Carsales hammered on forecast miss

Investors send shares in online advertising business lower despite a strong FY result.

Twitter launches native video advertising

Micro-blogging site rolls out beta version of cost-per-view video cards to select publishers and users. full-year profit jumps 14%

Shares slump as result falls just shy of forecasts, group eyes general classifieds market.

REA Group full-year profit jumps 37%

Classifieds giant's shares slip, new CEO Tracey Fellows set to officially start on August 20.

Creative maths: The future of advertising

Maths – or data – has become advertising agencies' new language as programmatic trading changes the way brands connect with their audiences.

ADMA forges alliance with peak analytics professionals body

Association for Data-driven Marketing and Advertising and Institute of Analytics Professionals of Australia forge alliance.

Advertising's new frontier: The mobile chat bot

Popular US messaging app Kik is letting users chat with corporate bots in a potentially revolutionary new form of 'chatvertising'.

Seek sets Zhaopin’s US float price

Seek has set the listing price for its IPO of Zhaopin, which will value the web site at $US746m.

Twitter signs $US230m ad deal with Omnicom

Deal will see Omnicom's automated ad buying unit Accuen integrated with Twitter's mobile ad exchange MoPub.

Google knocks Apple off the perch as world's top brand

Technology service companies rule the roost with the top 20 companies recording brand value increases of more than 40 per cent on average.

Facebook brings premium video ads, metrics to Australia

Social network says demand for premium video ads is going through the roof.

Facebook strikes mega marketing deal with Publicis

$500 million deal will focus on video ads that appear on Facebook's social network, as well as ads that appear on Instagram.

Silicon Valley’s next big thing

Although the growth in Google’s advertising revenue is below that of its peers, the sheer size of the revenues it is pulling out of the market dwarfs all rivals.

The YouTube superstar you haven't heard of yet

Irreverent video gamer and online star PewDiePie just might hold the key to the future of the video platform – and Google is listening.

Shoppers with smartphones spend the most: Mi9

Report into grocery buying habits shows 'one size fits all' marketing days are over as shoppers chase personalisation.

Facebook is changing social media 15 seconds at a time

Facebook is tackling Google’s YouTube head-on as it unveils its video ad campaign. And the social media giant's huge store of user data will provide advertisers with the perfect hit-list of targets.

Carsales lifts stake in iCar Asia

The online advertising business has added to its holding in iCar Asia, with an increase to 22.9 per cent.

Guvera scores grandstand streaming deal with Lenovo

Australian-owned music streaming company's service to be pre-installed onto all Lenovo mobile devices.