Coca-Cola Amatil Ltd chief executive officer Terry Davis is set to depart from his role at the soft drink bottler by the end of the year, according to Fairfax Media.
Mr Davis is one of Australia's longest serving chief executives, having been in the top job for more than 11 years.
According to the news outlet, Mr Davis meets CCA chairman David Gonski every November to discuss renewing his contract for the next 12 months.
''They did that in 2012 and Terry will be group managing director at least until the end of 2013," a CCA spokeswoman told Fairfax.
"However, he has said that after 11 years … he is nearer the end of his career here than at the beginning."
Mr Davis' most likely successor is tipped to be Warwick White, the head of CCA's Australasian business, according to Fairfax.
Earlier this week, CCA expects to deliver both earnings and revenue growth in its Australian division in calendar 2013 after posting a fall in annual profit.
In the six months to December 31, CCA posted a net profit of $459.9 million, a 22.6 per cent year-on-year fall.
The result included $98.5 million in writedowns related to CCA's SPC Ardmona business, which has struggled to compete due to the strength of the Australian dollar.