Telstra is reportedly in talks to help Google make an entry into the Australian television market , with the telco mulling plans to launch Google’s Chromecast down under.
According to The Australian, Telstra is in discussions with Google to get its suite of Bigpond media properties onto the Chromecast dongle.
The telco is also reportedly looking at the possibilities of embedding the Chromecast into its own digital media player T-Box.
Google’s Chromecast is a small HDMI dongle that allows internet media services, such as YouTube, Nextflix, and Google Play, to be streamed to a TV.
The device can be controlled by a range of devices (including Android, iOS, Windows, OS X, and Chrome OS), but unlike Apple TV the content is streamed directly from the internet rather than from the device itself. In addition, users will be able to send websites viewed in the Chrome browser onto their TV, a feature which uses the emergent WebRTC streaming protocol.
Priced at $US35 ($39) the Chromecast is significantly cheaper than Google’s previous TV products (the Google TV platform and the Nexus Q streaming device), as well as Apple TV and Roku player.
Telstra is reportedly expected to adopt a similar pricing strategy in Australia.
Read Technology Spectator's review of the Chromecast: REVIEW: Google Chromecast