ben shepherd : TALKING DIGITAL
All Stories by Date15 articles
TALKING DIGITAL: The quality problem
COMMENTARY:Marketers are demanding better qualitative metrics to track the return on their digital spend – but media owners have more to do. 22 Feb 2010 8:02 AM
TALKING DIGITAL: Inside the iPad
COMMENTARY:Apple's hot new 'magic' product the iPad has the internet abuzz. But can it achieve the same success as the iPod and iPhone? 28 Jan 2010 11:12 AM
TALKING DIGITAL: A bigger Apple
COMMENTARY:The launch of Apple's 'tablet' reader, expected next week, could make Apple the leading worldwide distribution channel for music, video, magazines, books and newspapers. 21 Jan 2010 9:01 AM
TALKING DIGITAL: Content wars
COMMENTARY:Can leading media brands learn to see news distribution Google's way and still make a profit? 13 Jan 2010 7:58 AM
TALKING DIGITAL: Lost in transmission
COMMENTARY:Rupert Murdoch is not only fighting to monetise content online – he's after the TV dollar too. 7 Jan 2010 7:06 AM
TALKING DIGITAL: Google on display
COMMENTARY:Google is now offering display advertising alongside its traditional search business – with significant implications for other media. 17 Dec 2009 7:48 AM
TALKING DIGITAL: Talking 'bout a revolution
COMMENTARY:The advertising industry is entering an interactive creative revolution that will bring spectacular developments in the next two to three years. 3 Dec 2009 6:54 AM
TALKING DIGITAL: The online video test
COMMENTARY:The major question facing the online video sector is whether or not it can come up with commercially viable products that do destroy existing audiences. 26 Nov 2009 6:58 AM
TALKING DIGITAL: How robust are the digital champions?
COMMENTARY:Some of our most successful media brands have built their merits on delivering content, rather than creating it – a business model that conceals some major weaknesses. 18 Nov 2009 10:49 AM
TALKING DIGITAL: A growth hiatus
COMMENTARY:Spending on digital advertising has slowed from previous stellar levels. Is this just a necessary correction or should the sector be nervous? 10 Nov 2009 12:27 PM
TALKING DIGITAL: Facebook's big chance
COMMENTARY:To date Facebook’s attempts to commercialise its significant user-base have been relatively awkward. However, either by accident or design, it is now has a major prize within its reach. 5 Nov 2009 6:38 AM
TALKING DIGITAL: Can newspapers survive online?
COMMENTARY:It's time Fairfax and Rupert Murdoch consider shutting down their current online newspapers and instead offer a basic feed service through a national, or state mastheads. 30 Oct 2009 6:25 AM
Digital media marches on
INTERVIEW:Digital advertising revenue will grow despite the financial crisis, says Drive Performance Managament boss Liam Walsh, but his former employer, Fairfax Digital is facing serious challenges and competition. 26 Nov 2008 7:55 AM
Prime mover
WHEELS AND DEALS:Paul Ramsay's Prime TV has begun a strategic review of digital media company Destra after lifting its stake through a rights issue. 22 Apr 2008 2:35 PM
Destra acts on debt
WHEELS AND DEALS:After spending up big on Magna Pacific, the digital media company responds to concerns about debt levels by attempting to raise $37.5 million. 17 Mar 2008 2:15 PM
15 articles
